Sustainability Communication & Anti-Greenwashing

Learn how to communicate genuine sustainability efforts authentically and effectively avoid greenwashing!
  • Specialist module
  • 35 minutes
  • 6 videos
  • 6 assessments

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    LEARNING OBJECTIVES

    • Climate communication: Anti-Greenwashing & GreenClaims Directive
    • Green Claims Directive in Detail
    • Climate neutrality vs. NetZero
    • Basics of communication
    • Metaphors on climate change
    • Effective & authentic sustainability communication
    • Anti-greenwashing strategies

    Overview

    Effective communication is critical to building trust and maintaining the credibility of sustainability efforts. In this module, learners will acquire the knowledge and skills to communicate sustainability authentically and responsibly while recognising, avoiding and preventing greenwashing when they encounter it. Effective (internal) anti-greenwashing measures protect the organisation's reputation while contributing to a culture of transparency and ethical sustainability communication.